Karin Berglund, Monica Lindgren and Johann Packendorff has published an article in Project Management Journal titled The Worthy Human Being as Prosuming Subject: ‘Projectified Selves’ in Emancipatory Project Studies. In the article, the projectified self is suggested as a way to advance emancipatory project studies toward improved understandings of how individuals in contemporary neoliberal societies are urged to become self-controlling, self-improving, self-commercializing, life-compartmentalizing, and deadline driven. We propose (1) a developed theoretical foundation for studies of the projectified self, based on recent writings on enterprising selves, and (2) the notion of prosumption as a concept for how the worthiness of this projectified self is constructed in a simultaneous process of project-based production and consumption. This is discussed in relation to our on-going studies of social media entrepreneurs. The article is part of a special issue on Advancing theory and debate in project studies edited by Joana Geraldi, Jonas Söderlund and Alfons van Marrewijk.
We are both professors of Industrial Economics and Management at the KTH Royal Institute of Technology, Stockholm, Sweden. Aside from living together, we also run several joint professional projects within research, teaching, public speaking and consulting. We are interested in organization and management in a wide sense, but focused on project management, entrepreneurship, gender studies and leadership.
Monica Lindgren (firstname.lastname@example.org)
Johann Packendorff (email@example.com)